{"id":5205,"date":"2016-02-22T09:31:30","date_gmt":"2016-02-22T09:31:30","guid":{"rendered":"http:\/\/optimitzat.com\/ca\/consultoria-comercial\/"},"modified":"2023-11-07T10:49:12","modified_gmt":"2023-11-07T09:49:12","slug":"consultoria-comercial-trafficker","status":"publish","type":"page","link":"https:\/\/optimitzat.com\/ca\/consultoria-comercial-trafficker\/","title":{"rendered":"CONSULTORIA COMERCIAL – TRAFFICKER"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”|on|on” _builder_version=”4.16″ custom_padding=”0px|||” custom_padding_tablet=”0px|||” transparent_background=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”10px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/optimitzat.com\/wp-content\/uploads\/2018\/02\/consult.-cial-1920x900_mini.jpg” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”on||” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_slider _builder_version=”4.16″ background_position=”top_left” width=”92.5%” custom_margin=”|23px||||” custom_padding=”|11px|||false|false” custom_padding_tablet=”|||” auto=”on” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”][et_pb_slide use_bg_overlay=”off” use_text_overlay=”on” text_overlay_color=”rgba(229,229,229,0.63)” _builder_version=”4.16″ header_font=”||||” header_font_size=”48″ body_font=”||||” background_color=”#ffffff” background_image=”https:\/\/optimitzat.com\/wp-content\/uploads\/2018\/02\/consult.-cial-1920x900_mini.jpg” background_position=”top_left” button_on_hover=”on” header_font_size_tablet=”48″ header_font_size_phone=”48″ header_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

Estrat\u00e8gies de VENDES<\/span><\/p>\n

[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ background_color=”rgba(255,255,255,0)” min_height=”4676px” custom_margin=”||-3px|||” custom_padding=”0px||21px|||” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”T\u00edtol” _builder_version=”4.16″ text_font=”|on|||” text_font_size=”26px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”35px|||” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

IMPULSA LES TEVES VENDES<\/span><\/p>\n

Resultats amb gran quantitat de testimonis que avalen el sistema<\/span><\/p>\n

(visualitza al final de la p\u00e0gina casos reals\u00a0d\u00b4\u00c8XIT)\u00a0<\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Introducci\u00f3 – punts de dolor” _builder_version=”4.16″ text_font=”Verdana||on||||||” text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”529px” custom_margin=”2px||24px|||” custom_padding=”0px|||||” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Saps com fer arribar els teus productes \/ serveis als teus potencials clients, o segueixes esperant que t\u00b4entrin per la porta i et comprin?<\/span><\/p>\n

\u00bfSegueixes invertint sense resultats en publicitat tradicional (flyers, r\u00e0dio, premsa …) i el teu negoci segueix sent “invisible”?<\/span><\/p>\n

\u00bfEls teus\u00a0venedors parlen i parlen sense cap argumentari<\/strong>, \u00a0sense escoltar les necessitats reals dels teus clients?<\/span><\/p>\n

\u00bfTens segmentats als teus clients, per a con\u00e8ixer el teu nivell de penetraci\u00f3 en el teu mercat?<\/span><\/p>\n

\u00bfConeixes el risc real de la teva cartera<\/strong> de clients i cartera de productes (20\/80)?<\/span><\/p>\n

\u00bfEl teu equip comercial segueix un sistema d\u00b4argumentaci\u00f3, amb\u00a0fitxa de producte?<\/span><\/p>\n

\u00bfQu\u00e8 est\u00e0s venent, caracter\u00edstiques<\/strong>, avantatges o beneficis?<\/span><\/p>\n

\u00bfTens una potent P.U.V. (Proposta \u00danica de Vendes?<\/span><\/p>\n

\u00bfConeixes realment a la teva compet\u00e8ncia?<\/span><\/p>\n

\u00bfVens, o et compren<\/strong>?<\/span><\/p>\n

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Si et sents identificat amb les preguntes anteriors, est\u00e0s en el lloc adequat.<\/span><\/p>\n

Recordo quan fa uns anys parlant amb empreses em preguntaven el perqu\u00e8 realitzar la consultoria comercial (perqu\u00e8 fer un Pla d\u00b4acci\u00f3 comercial, gestionar la cartera de productes i clients\u2026), \u00a0ja que anaven venent, \u00a0jo sempre els deia lo mateix:<\/span><\/p>\n

\u00bfEst\u00e0s venent, o t\u00b4estan comprant (venedors recull comandes)?. \u00a0 <\/span><\/p>\n

\u00a0<\/span><\/p>\n

Amb\u00a0la crisis algunes d\u00b4aquestes empreses han desaparegut<\/strong>, altres van \u201ctirant\u201d.<\/span><\/p>\n

Segur que tens un assessor laboral, un comptable\u2026 per\u00f2 probablement\u00a0no tens un consultor<\/strong> del teu veritable motor de l\u00b4empresa:\u00a0\u00a0les vendes<\/strong><\/span>. \u00a0<\/span><\/p>\n

Perqu\u00e8 pots al millor financer, al millor t\u00e8cnic\u2026 per\u00f2 sense vendes la teva empresa t\u00e9 els dies contats<\/span>.<\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/optimitzat.com\/wp-content\/uploads\/2019\/08\/DSC_0256-min-205×300.jpg” _builder_version=”4.16″ custom_margin=”24px||||false|false” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”19px|auto||auto||” custom_padding=”0px||7px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Punts de dolor” _builder_version=”4.16″ text_font_size=”17px” text_letter_spacing=”1px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”284px” custom_margin=”25px||-4px|||” custom_padding=”0px||45px|||” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Aquestes\u00a0al\u00e7ades t\u00b4estar\u00e0s preguntant perqu\u00e8 puc ajudar-te.<\/span><\/p>\n

Veur\u00e0s, porto m\u00e9s de 20 anys en el m\u00f3n comercial, en sectors tan competitius com gran consum i hobby, entre d\u00b4altres.<\/span><\/p>\n

He venut des del petit client ja gaireb\u00e9 extingui “detallista”, fins a majoristes, cadenes de supermercats i a grans centrals de compra com Carrefour.<\/span><\/p>\n

He implantat departaments de grans comptes, passant de no estar en cap gran client a estar en el 98% d\u00b4aquestos.<\/span><\/p>\n

A m\u00e9s, tinc \u00e0mplia formaci\u00f3 tant de Marketing com en vendes (M\u00e0ster en Direcci\u00f3 comercial, gesti\u00f3 de vendes i Marketing per EAE i la Universitat Polit\u00e8cnica de Catalunya,\u00a0<\/span>M\u00e0ster en Tr\u00e0fic Online \u2013 Trafficker), entre d\u00b4altres formacions). \u00a0<\/span><\/p>\n

S\u00f3c formador en escoles de negocis (Esma) i gran quantitat d\u00b4empreses\u00a0<\/span>(Endesa, Pastificio&Tagliatella, Constructora de Calaf, S.A., Hospital Santa Maria…).<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”|auto|-21px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_divider _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”411px” custom_margin=”||||false|false” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/optimitzat.com\/wp-content\/uploads\/2016\/03\/noia-ventes.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”81px||||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”left” sticky=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n

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Aquest s\u00f3n els meus serveis de consultoria comercial\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 (m\u00b4adapto a les teves necessitats):<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”PAC SERVEIS CONSULTORIA COMERCIAL” _builder_version=”4.16″ text_font_size=”17px” text_letter_spacing=”1px” text_line_height=”1.9em” header_font_size=”27px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

– PAC Optimitzat \u00a0(Pla d\u00b4acci\u00f3 comercial)<\/h3>\n

L\u00b4eina clau per a dissenyar els fonaments del teu negoci que et permeti aconseguir els teus objectius comercials.<\/span><\/p>\n

Amb els meus coneixements i experi\u00e8ncia et donar\u00e9 la visi\u00f3 externa per a desenvolupar un pla d\u00b4acci\u00f3 comercial gunyador.<\/span><\/p>\n

Treballarem\u00a0el teu DAFO d\u00b4empresa mitjan\u00e7ant l\u00b4an\u00e0lisis intern i extern, per a concretar la teva finalitat comercial amb estrat\u00e8gies espec\u00edfiques per\u00a0zona i venedor.<\/span><\/p>\n

Aire nou a la teva empresa per a incrementar la teva cartera de clients<\/strong>, vendre m\u00e9s i amb m\u00e9s marge.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”200px” custom_margin=”35px|||” custom_padding=”||0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/optimitzat.com\/wp-content\/uploads\/2020\/04\/1ACLIENTES-A-TU-NEGOCIO8OK-ret.png” title_text=”1ACLIENTES A TU NEGOCIO8OK ret” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”left” sticky=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}”] 
\n[\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”SERVICIOS CONSULTOR\u00cdA COMERCIAL” _builder_version=”4.16″ text_font_size=”17px” text_line_height=”1.9em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

– Trafficker\u00a0 Clients al teu negoci<\/b><\/h3>\n

Si hay algo que tots els negocis desitgen \u00e9s… m\u00e9s clients.<\/span><\/p>\n

Un Trafficker Digital s’encarrega de planificar i gestionar la publicitat a internet d’una empresa \/ projecte per donar a con\u00e8ixer la seva proposta de valor als seus clients ideals.<\/span><\/p>\n

<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”SERVICIOS CONSULTOR\u00cdA COMERCIAL” _builder_version=”4.16″ text_font_size=”17px” text_line_height=”1.9em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||||” use_border_color=”off” border_color=”#ffffff” border_style=”solid” locked=”off” global_colors_info=”{}”]<\/p>\n

En poques paraules,\u00a0<\/span>gestiona la<\/span>\u00a0<\/span>compra optimitzada de tr\u00e0fic online per a convertir-lo en conversions (clients\/vendes)\u00a0<\/strong>mitjan\u00e7ant campanyes publicit\u00e0ries que et porten clients i\/o vendes al teu negoci. Perque la publicitat tradicional de flyers, carteleria, r\u00e0dio, premsa… ja no funciona, no permet arribar al teu client ideal fent que malgastis gran quantitat de diners. <\/span><\/p>\n

Mentres que amb la publicitat en reds socials pots segmentar i arribar al teu client ideal, sense malgastar ni 1\u20ac de la teva inversi\u00f3,<\/span> obtenint estad\u00edstiques concretes per ajustar l\u00b4estrat\u00e8gia i optimitzar-la, podent saber exactament quants clients nous i vendes has aconseguit.<\/span><\/span><\/p>\n

Aix\u00ed doncs, el meu\u00a0<\/span>principal objectiu<\/strong>\u00a0com a Trafficker \u00e9<\/span>s comunicar la proposta de valor de la teva marca per a donar a con\u00e8ixer els teus productes i\/o serveis al mercat.<\/span><\/p>\n

El proc\u00e9s \u00e9s el seg\u00fcent:<\/span>\u00a0<\/span><\/p>\n

    \n
  • Planificaci\u00f3<\/li>\n
  • Implementaci\u00f3<\/span><\/li>\n
  • Mesurament i an\u00e0lisis resultats<\/li>\n
  • Optimitzaci\u00f3<\/li>\n
  • Informe resultats<\/li>\n<\/ul>\n

     <\/p>\n

    \u00bfPer qu\u00e8 has de comptar amb l\u00b4ajuda d\u00b4un Trafficker<\/strong> en el teu negoci?<\/span><\/p>\n

    \u2705 T\u00b4ajudar\u00e0 a augmentar la teva facturaci\u00f3, mitjan\u00e7ant una estrat\u00e8gia publicit\u00e0ria efectiva en les reds socials (on estan els teus clients ideals).<\/span><\/p>\n

    \u2705 Podr\u00e0s identificar al teu client ideal, i elaborar una oferta irresistible reduint el cost de la teva inversi\u00f3.<\/span><\/p>\n

    \u2705 Portar\u00e0 clients qualificats a la teva empresa, convertint-los en un fluxe constant.<\/span><\/p>\n

    \u2705 T\u00b4ajudar\u00e0 a augmentar la visibilitat del teu negoci, els teus productes\/serveis.<\/span>\u00a0<\/span><\/p>\n

    \u2705 Estalviar\u00e0s i optimitzar\u00e0s els teus diners: les despeses en publicitat online s\u00f3n m\u00e9s baixes i m\u00e9s efectives vers a d\u00b4altres.\u00a0<\/span><\/p>\n

    \u2705 Les campanyes s\u00f3n m\u00e9s efectives que qualsevol altra estrat\u00e8gia de marketing.<\/p>\n

    \u00a0<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”35px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/optimitzat.com\/wp-content\/uploads\/2016\/02\/formaci\u00f3n-ventas-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”left” sticky=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n

    \n <\/p>\n

    [\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”SERVEIS CONSULTORIA COMERCIAL” _builder_version=”4.16″ text_line_height=”1.9em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

    – Desenvolupament de grans comptes<\/strong><\/span><\/h5>\n

    Cada vegada hi ha menys clients, s\u00f3n m\u00e9s grans i m\u00e9s preparats. \u00c9s necessari que donguis el pas cap a nous reptes del mercat actual\u00a0per arribar aquest tipus de grans clients que et permetin cr\u00e9ixer en ventes<\/strong>.<\/span><\/p>\n

    Realitzarem un estudi i estrat\u00e8gies per a desenvolupar i implantar amb \u00e8xit un departament de grans comptes:<\/span><\/p>\n

      \n
    • Establiment de productes i argumentari\u00a0<\/span><\/li>\n
    • Eines per “atraure” al comprador de la central de compres<\/span><\/li>\n
    • An\u00e0lisis compet\u00e8ncia<\/span><\/li>\n
    • An\u00e0lisis mercat i potencials clients (posicionament)<\/span><\/li>\n
    • An\u00e0lisis 4 p\u00b4s \u00a0(preu, producte, comunicaci\u00f3, distribuci\u00f3 – promoci\u00f3)<\/span><\/li>\n
    • Estrat\u00e8gias de vendes<\/span><\/li>\n
    • …<\/span><\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”35px||35px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”]<\/p>\n

      \n <\/p>\n

      [\/et_pb_divider][et_pb_text admin_label=”AMB LA CONSULTORIA ACONSEGUIR\u00c0S:” _builder_version=”4.16″ text_font=”|on|||” text_font_size=”18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-2px||35px|||” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

      AMB\u00a0LA CONSULTORIA ACONSEGUIR\u00c0S:<\/span><\/p>\n

      [\/et_pb_text][et_pb_image src=”https:\/\/optimitzat.com\/wp-content\/uploads\/2016\/02\/consultoria-comercial.jpg” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”left” sticky=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n

      \n <\/p>\n

      [\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”]<\/p>\n

      \n <\/p>\n

      [\/et_pb_divider][et_pb_text admin_label=”Cas consultoria comercial” _builder_version=”4.16″ text_font=”||on||” background_color=”rgba(30,115,190,0.18)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”55px|||” custom_padding=”35px|35px|35px|35px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

      CAS CONSULTORIA COMERCIAL:<\/h3>\n

       <\/p>\n

      Tipus client- Secto<\/strong>r: \u00a0Pyme sector sanitari<\/span><\/p>\n

      Duraci\u00f3 del proceso<\/strong>: \u00a06 mesos<\/span><\/p>\n

      Situaci\u00f3<\/strong>: \u00a0Despr\u00e8s d\u00b4uns anys d\u00b4increments de facturaci\u00f3 i clients s\u00b4ha passat l\u00b4estancament. \u00a0L\u00b4empresa necessita reestructurar-se per a cr\u00e9ixer ordenadament i no a costa de marge.<\/span><\/p>\n

      Objetius consultoria comercial<\/strong>: \u00a0 An\u00e0lisis de la situaci\u00f3 (intern i extern de l\u00b4empresa), estrat\u00e8gies creixement sostingut.<\/span><\/p>\n

      Metodologia utilitzada<\/strong>:<\/span><\/p>\n

        \n
      • Situaci\u00f3 actual cartera de clients i productes<\/span><\/li>\n
      • Revisi\u00f3 estrat\u00e8gies comercials<\/span><\/li>\n
      • Estudi an\u00e0lisis extern (quadro UTD)<\/span><\/li>\n
      • Dafo empresa, finalitat empresa i finalitat comercial<\/span><\/li>\n
      • Acompanyament equip comercial \u00a0(com argumenten, preparen, planifiquen…)<\/span><\/li>\n
      • Diseny pla telemarketing potenciar resultats<\/span><\/li>\n
      • Eines\u00a0de control amb quadre de comandaments (ratis)<\/span><\/li>\n<\/ul>\n

        Resultats consultoria comercial<\/strong>:<\/span><\/p>\n

          \n
        • Increment de facturaci\u00f3 i marges mitjan\u00e7ant implantaci\u00f3 estrat\u00e8gies comercials<\/span><\/li>\n
        • Optimizaci\u00f3 rutes i visites<\/span><\/li>\n
        • Ara no s\u00f3n els clients els que compren, si no els vendedors els que “venen” els produc<\/span>tes establerts<\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”35px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider _builder_version=”4.16″ hide_on_mobile=”off” global_colors_info=”{}”]<\/p>\n

          \n <\/p>\n

          [\/et_pb_divider][et_pb_text admin_label=”Testimonis” _builder_version=”4.23.1″ text_font=”|on|||” text_font_size=”18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”35px|||” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

          Casos d\u00b4\u00e8xit i testimonis:<\/h2>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/8wX6Qkx4m5M” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/8_luj3IWzA8″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial author=”\u00c0lex Andreu” job_title=”Gerent” company_name=”CTMobl” admin_label=”Recomanaci\u00f3” _builder_version=”4.16″ background_color=”rgba(245,245,245,0.93)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|1px||1px” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

          \nRebre els serveis professionals de Jordi Urgell (Optimitzat) per a la meva empresa ha de lo m\u00e9s productiu i decisiu, ja que mitjan\u00e7ant els seus coneixements, t\u00e8cniques i experi\u00e8ncia vam poder definir accions concretes per a fer m\u00e9s visible el nostre negoci. \u00a0Ens va demostrar gran agilitat a l\u00b4hora de planificar les tasques de lo que en cada moment era m\u00e9s important i necessari, sense perdre de vista el conjunt global.<\/p>\n

          En uns temps tan dif\u00edcils en els que no es pot deixar res a l\u00b4atzar, ens vam sentir molt recolzats i amb for\u00e7a, ja que tenint les eines correctes podem ser m\u00e9s competitius.<\/p>\n

          Amb Jordi vam redefinir les nostres ofertes, els clients potencials i la seva localitzaci\u00f3, el DAFO, el quadre UTD (quadre de presa de desicions), la imatge corporativa de la web, els presentacions comercials… fins l\u00b4oferta final.<\/p>\n

          En definitiva, recomano a qualsevol empresari i\u00a0aut\u00f2nom que\u00a0dediqui temps i recursos en alg\u00fa com Jordi Urgell d\u00b4Optimitzat ja que el retorn de la inversi\u00f3 ser\u00e0 ampliament recompensat.<\/p>\n

          [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial author=”V\u00edctor Gracia” job_title=”Directiu” company_name=”DHL” admin_label=”Recomaci\u00f3” _builder_version=”4.16″ background_color=”rgba(245,245,245,0.93)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|1px||1px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

          \nAbans de con\u00e8ixer a Jordi em sentia una mica desmotivat i amb pocs recursos. Despr\u00e8s de la formaci\u00f3 gr\u00e0cies a ell he aconseguit estar m\u00e9s segur de m\u00ed mateix i he apr\u00e8s a extreure la informaci\u00f3 que necessito al client preguntant m\u00e9s.<\/span>\u00a0 Ara em sento motivat i satisfet perqu\u00e8 el curs m\u00b4ha donat l\u00b4espenta necess\u00e0ria en un moment de la meva carrera important. \u00a0La meva vida ha canviat sempre positiu, cal ser-ho en aquesta vida, ets capa\u00e7 d\u00b4aix\u00f2 i molt m\u00e9s.<\/p>\n

          Jordi \u00e9s un excel.lente formador que permet aprendre molt, basant-nos\u00a0en la seva experi\u00e8ncia com a venedor, l\u00b4experi\u00e8ncia \u00e9s un grau i cal aprofitar-ho.<\/p>\n

          [\/et_pb_testimonial][et_pb_testimonial author=”V\u00edctor Ribalta” job_title=”Gerent” company_name=”Ribalta y Fills, S.A.” admin_label=”Recomanaci\u00f3” _builder_version=”4.16″ body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|1px||1px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

          \nDespr\u00e8s del\u00a0programa em sento m\u00e9s capa\u00e7 i he aconseguit sentir que domino la situaci\u00f3 aprenenent a preparar-me.<\/p>\n

          Jordi \u00e9s un professional que et fa avan\u00e7ar a trav\u00e9s de les seves experi\u00e8ncies i coneixements.<\/p>\n

          \n[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” _builder_version=”4.16″ background_color=”#CCCCCC” max_width=”2560px” custom_margin=”|auto|49px|auto||” locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font_size=”21px” background_color=”#CCCCCC” custom_margin=”|||8px|false|false” global_colors_info=”{}”]<\/p>\n

          Aconsegueix la teva estrat\u00e8gia guanyadora<\/strong><\/p>\n

          \u00bfVols aconseguir m\u00e9s VENDES?<\/span>\u00a0<\/span><\/p>\n

          Aconsegueix una sessi\u00f3 de consultoria sense cost, impulsa les\u00a0 teves Vendes.\u00a0\u00a0Pulsa el bot\u00f3 i verifica si qualifiques.<\/span><\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”https:\/\/optimitzat.com\/formulario-consultoria-comercial-gratuita\/%20″ url_new_window=”on” button_text=”VULL LA MEVA SESSI\u00d3 DE CONSULTORIA GRATUITA” button_alignment=”center” admin_label=”Bot\u00f3” _builder_version=”4.16″ custom_button=”on” button_text_size=”22px” button_text_color=”#ffffff” button_bg_color=”#0c71c3″ button_border_width=”4px” button_icon_color=”#0c71c3″ background_layout=”dark” custom_margin=”20px|20px|20px|20px|false|false” custom_padding=”||||false|false” animation_style=”zoom” z_index_tablet=”500″ button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”on” button_border_color__hover=”#0c71c3″ button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”]
          \n[\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

          Estrat\u00e8gies de VENDESIMPULSA LES TEVES VENDES Resultats amb gran quantitat de testimonis que avalen el sistema (visualitza al final de la p\u00e0gina casos reals\u00a0d\u00b4\u00c8XIT)\u00a0 Saps com fer arribar els teus […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5205","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCONSULTORIA COMERCIAL - TRAFFICKER - Optimitzat<\/title>\n<meta name=\"description\" content=\"Consultoria comercial per a treure tot el potencial del teu departament i equip comercial, multiplicant les teves ventes amb m\u00e9s benefici.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optimitzat.com\/ca\/consultoria-comercial-trafficker\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONSULTORIA COMERCIAL - 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